The Creative Process

In writing and advertising, plus the definition of creative people from psychologist Mihaly Csikszentmihalyi. No really... that's his name!

This is how I define my creative process:

A ribbon of inspiration strikes. An idea!!!! Your fingers fly over the keyboard. Ooooh…. I’m on a roll! Pour a glass of wine. Hey, this is starting to sound good! Type even faster. Put the laptop away. Look at it tomorrow.